For us, being nature lovers means treading lightly in all that we do. Our goal, which we feel is both practical and achievable, is to reduce the impact our actions have on our natural ecosystems.

We believe that it is the decisions we make every day—as citizens, as consumers and as individuals—that make the difference. Our unique way to change the world is in our choices, to reveal all that is possible.

Call it a utopian dream, but we like to dream.

Our formulas boast up to 70% organic ingredients and are certified by Ecocert and Cosmos, which standards are among the strictest in the world.

This not only guarantees that the organic ingredients come from authentic organic crops, but also certifies the production chain and ensures that the cosmetics’ development takes place while respecting the environment and human health.

Because we don’t want our beauty compromising that of nature and for you to be able to verify that with the utmost transparency.

We not only care about the environmental impact of our company, we also care about the social one.

We believe that beauty is not just a matter of aesthetics, but also of ethics, and that beauty can be built together every day with concrete actions. That’s why every year we donate a percentage of corporate profits in favor of social initiatives, like those of the Alice for Children association.

Because we put our hearts in everything that we do.